Month: December 2016

Products vs. Solutions Part 3

By guest blogger Patrick Bunn In my first post, I shared a story about my experience researching different fitness trackers. I talked about how the chief complaint regarding the two products I researched centered around the lack of sufficient customer service. In my second post, I talked about customer service and how it relates to…
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What is Automation EPC?

By Vice President of Sales and Marketing Greg Graves Many products have a brand name that is synonymous with the product function so that no explanation is needed as to how it works. The point at which a company achieves such brand recognition is when differentiation has truly been created. When I worked for a…
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