The Buyer’s Brain: A Peek Inside

Editor’s Note: Hinge Marketing is a research-based marketing firm focused entirely on the realm of professional services. Since 2009, they have been conducting research involving the buyers and sellers of professional services, with the latest round reaching more than 1,400 buyers of professional services. The last version of their e-book “Inside the Buyer’s Brain” provides…

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Combatting the Tight Labor Market

Previous blog posts, as well as LinkedIn posts, have addressed different aspects of the current labor shortage being experienced in many industries, manufacturing included. We’ve addressed hiring millennials and workforce retention as two working strategies. Another approach is to develop your own work force through apprenticeships and similar programs.  Apprenticeships Apprenticeships have been with us since the latter half…

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