control systems

What Not To Do

By Greg Graves In my role, I get to talk to customers about what went well on projects and what could have been done better. In most of these conversations, I’m trying to figure out what we did that created the result, whether good or bad. Recently, one of our new customers explained to me…
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How Do You Talk About Your Company?

By Greg Graves, VP of Sales and Marketing   Did you know that Kodak invented the digital camera in 1975? By 1989, they’d created the first DSLR camera. However, they refused to sell it because they were afraid it would cannibalize their film business. The problem is that Kodak fundamentally misunderstood the value they provided…
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