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How Do You Talk About Your Company?

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By Greg Graves, VP of Sales and Marketing   Did you know that Kodak invented the digital camera in 1975? By 1989, they’d created the first DSLR camera. However, they refused to sell it because they were afraid it would cannibalize their film business. The problem is that Kodak fundamentally misunderstood the value they provided…
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What is Automation EPC?

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By Vice President of Sales and Marketing Greg Graves Many products have a brand name that is synonymous with the product function so that no explanation is needed as to how it works. The point at which a company achieves such brand recognition is when differentiation has truly been created. When I worked for a…
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